Embukisweni omangalisayo wobumbano nokusekela, izibani ezikhanyayo ze-Times Square muva nje zithole inhloso entsha. Izolo ebusuku, ithimba le-Salomon Partners Global Media, ngokubambisana ne-Outdoor Advertising Association of America (OAAA), libambe idili lokwamukela i-cocktail ngesikhathi somcimbi we-NYC Outdoor. Lo mcimbi wamukele abaholi bezimboni ukuthi bazobona uhlelo olunomthelela “lwe-Roadblock Cancer”, ukuthathwa kwebhodi lebhodi le-Times Square elisezingeni eliphezulu elinikezelwe ukuqwashisa abantu nokuxhasa impilo yeSikhumbuzo Sloan Kettering Cancer Center.
Umkhankaso we-Roadblock Cancer uguqula amabhodi e-LED ayisakhiwo sodumo e-Times Square abe ukhanvasi wethemba nokuqina. Zaziwa ngekhono lazo lokudonsa ukunaka kwezigidi, lezi zibonisi ezinkulu zedijithali zibonisa imilayezo enamandla nezithombe ezigqamisa ukubaluleka kokusekela ucwaningo nokwelashwa komdlavuza. Umcimbi ungaphezu nje kwedili elibonwayo; kuwubizo lokuthatha isinyathelo, ukunxusa umphakathi ukuthi ubambe iqhaza emicimbini ethi “Cycle for Survival” eyenzeka ezweni lonke.
I-“Cycle for Survival” iwuchungechunge lwama-fundraisers ahlukile okugibela amabhayisikili asendlini ahlomula ngokuqondile Isikhungo Somdlavuza we-Memorial Sloan Kettering. Izimali eziqoqwe ngalezi zenzakalo zibalulekile ekuthuthukisweni kocwaningo kanye nezinketho zokwelapha zomdlavuza ongandile, ovame ukunakwa kancane nokuxhaswa ngezimali kunezinhlobo ezivamile. Ngokusebenzisa ukubonakala okuphezulu kwe-Times Square, umcimbi uhlose ukufinyelela izethameli eziningi futhi uzikhuthaze ukuthi zihlanganyele ekulweni nomdlavuza.
Ngaphezu kwamabhodi e-Times Square LED, ama-LED ophahleni lwamatekisi kulo lonke idolobha nawo adlala indima ebalulekile ekwandiseni umlayezo. Lezi zikhangiso zamaselula zibonwa abagibeli nezivakashi ezingenakubalwa, okuqhubeka kwandisa ukufinyelela komkhankaso. Inhlanganisela yezinkundla zokukhangisa ezimile neziguquguqukayo kudala indlela ebanzi yokuqwashisa abantu, iqinisekise ukuthi umlayezo wethemba nokwesekwa kocwaningo lomdlavuza uyazwakala emigwaqweni ephithizelayo yeDolobha laseNew York.
Lo mcimbi ubungaphezu komgubho, bekuhlangene abaholi bemboni abanothando lokusebenzisa izinkundla zabo ukuze kusizakale umphakathi. Ukwamukela i-cocktail kunikeze ithuba lokuxhumana nokusebenzisana, futhi ababekhona babelana ngemibono yokuthi bangathuthukisa kanjani ukukhangisa kwangaphandle ukuze kuthuthukiswe isisa. Ukusebenzisana phakathi komphakathi okhangisayo kanye nezinhlelo zokunakekelwa kwezempilo ezifana ne-Circle of Survival zihlanganisa amandla esenzo esihlangene ekuxazululeni izinkinga ezibucayi.
Izibani ezikhanyayo ze-Times Square zenza okungaphezu kokufanekisela ukuphithizela nokuphithizela kwempilo yasedolobheni; bamele uhlangothi olubumbene ekulweni nomdlavuza. Uhlelo lwe-Roadblock Cancer luyisikhumbuzo sokuthi nakuba impi yokulwa nomdlavuza ongavamile ingaba yinselele, ayinakunqotshwa. Ngokusekelwa komphakathi, amasu amasha okukhangisa, nokuzinikela kwezinhlangano ezifana neSikhumbuzo Sloan Kettering, kunethemba lokuthi zimbalwa izimpilo ezizothintwa yilesi sifo esikhathini esizayo.
Ukusebenzisana phakathi kwethimba labezindaba bomhlaba wonke le-Salomon Partners, i-OAAA, kanye ne-Memorial Sloan Kettering ngomkhankaso we-Roadblock Cancer kugqamisa amandla okukhangisa okuguqula. Ngokusebenzisa izinkundla ezibandakanyayo ezifana namabhodi e-Times Square LED nezibuko zophahla lwamatekisi, azigcini nje ngokuqwashisa abantu, kodwa futhi zikhuthaza isinyathelo ekulweni nomdlavuza. Njengoba sibheke esikhathini esizayo, izinhlelo ezinjengalezi zisikhumbuza ukuthi ngokubambisana, singakhanyisa indlela eya ezweni lapho umdlavuza ungasesona isitha esesabekayo.
Isikhathi sokuthumela: Oct-18-2024
