Ekuboniseni okumangalisayo kobumbano nokusekelana, izibani ezikhanyayo zaseTimes Square zisanda kuthola injongo entsha. Ngobusuku obudlule, ithimba leSalomon Partners Global Media, ngokubambisana ne-Outdoor Advertising Association of America (OAAA), libambe umcimbi wokwamukela iziphuzo ngesikhathi somcimbi we-NYC Outdoor. Lo mcimbi wamukele abaholi bemboni ukuzobona uhlelo olunethonya lwe-"Roadblock Cancer", ukuthathwa kwebhodi elikhulu le-Times Square elizinikele ekukhuliseni ulwazi kanye nokuxhasa ngezimali impilo ye-Memorial Sloan Kettering Cancer Center.
Umkhankaso we-Roadblock Cancer uguqula amabhodi e-LED adumile e-Times Square abe yindwangu yethemba nokuqina. Lezi zibonisi ezinkulu zedijithali, ezaziwa ngekhono lazo lokuheha ukunaka kwezigidi, zibonisa imiyalezo enamandla nezithombe eziqokomisa ukubaluleka kokusekela ucwaningo nokwelashwa komdlavuza. Lo mcimbi ungaphezu nje kwedili elibonakalayo; ubizo lokwenza okuthile, unxusa umphakathi ukuthi uhlanganyele emicimbini ethi “Cycle for Survival” eyenzeka ezweni lonke.
I-“Cycle for Survival” uchungechunge lwezinhlelo zokuqoqa imali eziyingqayizivele zokugibela amabhayisikili zangaphakathi ezizuzisa ngqo iMemorial Sloan Kettering Cancer Center. Izimali eziqoqwe ngalezi zenzakalo zibalulekile ekuthuthukiseni ucwaningo kanye nezinketho zokwelapha umdlavuza ongavamile, ovame ukuthola ukunakwa okuncane kanye nokuxhaswa ngemali kunezinhlobo ezivamile. Ngokusebenzisa ukubonakala okuphezulu kwe-Times Square, lo mcimbi uhlose ukufinyelela izithameli eziningi futhi uzikhuthaze ukuthi zihlanganyele ekulweni nomdlavuza.
Ngaphezu kwamabhodi e-LED e-Times Square, izibonisi ze-LED ophahleni lwamatekisi kulo lonke idolobha nazo zidlala indima ebalulekile ekukhuliseni umyalezo. Lezi zikhangiso zeselula zibonwa ngabagibeli abaningi kanye nezivakashi, okwandisa ukufinyelela komkhankaso. Ukuhlanganiswa kwamapulatifomu okukhangisa angaguquki naguquguqukayo kudala indlela ephelele yokukhulisa ulwazi, ukuqinisekisa ukuthi umyalezo wethemba nokusekelwa kocwaningo lomdlavuza uzwakala emigwaqweni ephithizelayo yaseDolobheni laseNew York.
Lo mcimbi wawungaphezu nje kokugubha, wawuyiqembu labaholi bemboni abanesifiso sokusebenzisa amapulatifomu abo ukuze kube nomphakathi omuhle. Umcimbi wokwamukela iziphuzo unikeze ithuba lokuxhumana nokusebenzisana, futhi ababekhona babelane ngemibono yokuthi bangayisebenzisa kanjani izikhangiso zangaphandle ukuze bakhuthaze ububele. Ukusebenzisana phakathi komphakathi wokukhangisa kanye nezinhlelo zokunakekelwa kwempilo ezifana ne-Circle of Survival kubonisa amandla esenzo esihlangene ekubhekaneni nezinkinga ezibalulekile.
Izibani ezikhanyayo ze-Times Square zenza okungaphezu nje kokufanekisela ukuphithizela kwempilo yasemadolobheni; zimele uhlangothi oluhlangene ekulweni nomdlavuza. Uhlelo lwe-Roadblock Cancer luyisikhumbuzo sokuthi yize impi yokulwa nomdlavuza ongavamile ingaba yinselele, ayiyona into engenakunqotshwa. Ngokusekelwa komphakathi, amasu okukhangisa amasha, kanye nokuzinikela kwezinhlangano ezifana ne-Memorial Sloan Kettering, kunethemba lokuthi izimpilo ezimbalwa zizothinteka yilesi sifo esikhathini esizayo.
Ukubambisana phakathi kwethimba lezindaba zomhlaba wonke likaSalomon Partners, i-OAAA, kanye noMemorial Sloan Kettering ngomkhankaso we-Roadblock Cancer kugqamisa amandla okuguqula ukukhangisa. Ngokusebenzisa amapulatifomu abandakanyayo afana namabhodi e-LED e-Times Square kanye nemibukiso yophahla lwamatekisi, awagcini nje ngokukhulisa ulwazi, kodwa futhi akhuthaza isenzo ekulweni nomdlavuza. Njengoba sibheke esikhathini esizayo, izinhlelo ezinjengalezi zisikhumbuza ukuthi ndawonye, singakhanyisa indlela eya ezweni lapho umdlavuza ungaseyona isitha esinamandla.
Isikhathi sokuthunyelwe: Okthoba-18-2024
