IDOLOBHA LASE-NEW YORK–I-GPO Vallas, inkampani ehamba phambili yokukhangisa yaseLatin America “ngaphandle kwekhaya” (OOH) imemezela ukwethulwa kwe-SOMO e-US, umugqa webhizinisi omusha owakhiwe ngokubambisana ne-Ara Labs, wokusebenza kwezikrini ezingu-4,000 ezikrinini zokukhangisa zezimoto zedijithali ezingu-2,000 e-NYC, ezikhiqiza imibono engaphezu kwezigidigidi ezintathu ngenyanga. Izinkampani zingene ekubambisaneni okukhethekile kweminyaka eminingi ne-Ara kanye ne-Metropolitan Taxicab Board of Trade (MTBOT) kanye ne-Creative Mobile Media (CMM), okuyisigaba se-Creative Mobile Technologies (CMT). I-MTBOT iyinhlangano enkulu kunazo zonke yamatekisi aphuzi eNew York City. Ngalobu budlelwano, i-SOMO izokwazi ukufinyelela kumatekisi afinyelela ku-5,500 ukuze ibonise ukukhangisa phezulu, okwamanje imele isabelo semakethe esingaphezu kuka-65% samatekisi aphelele edolobheni.
Ngokubambisana kwazo, izinkampani zizokhulisa ngokubambisana inethiwekhi yezikhangiso zedijithali ezisezingeni eliphezulu ziye ezimakethe eziphezulu zase-US, eLatin America naseYurophu ngenhloso yokufinyelela izibonisi ezisebenzayo ezingaphezu kuka-20,000 emhlabeni jikelele. Ngaphezu kokukhulisa ubukhulu benethiwekhi, izinkampani ziyasebenzisana kubuchwepheshe bezibonisi zezimoto zesizukulwane esilandelayo ngokugxila ekusimeni kanye nedatha yesikhathi sangempela ecebile yabakhangisi kanye nabalingani bedolobha.
“Izibonisi zokukhangisa eziphezulu zamatekisi ze-NYC zingase zibe umkhiqizo we-DOOH odumile kakhulu futhi otholakala yonke indawo e-United States,” kusho uGabriel Cedrone, i-CEO ye-GPO Vallas. “Ngokubambisana kwethu ne-Ara kanye ne-MTBOT, sijabule kakhulu ukuhlanganisa ubuchwepheshe bethu kanye ne-DNA yethu yokuzinza ukuze sakhe i-SOMO, uphawu olusha lwenethiwekhi yethu ephezulu yezimoto.”
Ngokungafani nezibonisi zokukhangisa zendabuko ze-OOH ezinezindawo ezihleliwe, izibonisi ze-Ara ze-car top digital car top ziyisilinganiso semboni sekilasi elisha "lemidiya ehambayo ngaphandle kwekhaya" (i-MOOH) enika amandla abakhangisi ukuthi bahlangane nezilaleli zabo lapho bekhona ngokugxila kwengxenye yangempela yasemini kanye nendawo ebanzi.
Izibonisi zokukhangisa ezisezingeni eliphezulu zezimoto ziyifomethi yemidiya evivinyiwe futhi evivinyiwe enikeza ukufinyelela okukhulu, imvamisa, kanye nenani.” kunezela uJamie Lowe, i-CRO ye-SOMO. “Manje ukuba nekhono lokuhlanganisa i-GPS, i-geo-targeting, amakhono aguquguqukayo, kanye nekhono lokuhambisana ngokomongo ezindaweni nasemadolobheni kuvumela abathengisi ukuthi baqhubeke nokuletha okuhlangenwe nakho kwedijithali ezweni elibonakalayo.”
Inethiwekhi yezimoto zika-Ara isivele isetshenziswa yimikhiqizo efana neWalMart, Starbucks, FanDuel, Chase, kanye neLouis Vuitton. I-GPO Vallas izophinda kabili imizamo yokuthengisa kumakhasimende ase-US kuyo yonke imikhakha kanye nokwethula ipulatifomu yezimoto kumakhasimende ayo abakhangisi bamazwe ngamazwe. Izinkampani namuhla zimemezela ukuthi imizamo yokuthengisa ye-GPO Vallas yase-US izoholwa yi-Chief Revenue Officer kanye noJamie Lowe, isazi sezimboni zedijithali.
Isikhathi sokuthunyelwe: Septhemba-23-2024
