NEW YORK CITY-I-GPO Vallas, inkampani ehamba phambili yokukhangisa yaseLatin America "ngaphandle kwekhaya" (OOH) imemezela ukwethulwa kwe-US kwe-SOMO, ulayini webhizinisi omusha owakhiwe ngokubambisana ne-Ara Labs, ukuze kusetshenziswe izikrini ezingu-4,000 ezibukweni eziphezulu zokukhangisa zezimoto zedijithali ezingu-2,000 e-NYC. , ekhiqiza okuvelayo kwanyanga zonke okungaphezu kwezigidigidi ezingu-3. Izinkampani zingene ebudlelwaneni obukhethekile beminyaka eminingi ne-Ara kanye ne-Metropolitan Taxicab Board of Trade (MTBOT) kanye ne-Creative Mobile Media (CMM), uphiko lwe-Creative Mobile Technologies (CMT). I-MTBOT iyinhlangano yamatekisi aphuzi enkulu kunazo zonke eNew York City. Ngalokhu kubambisana, i-SOMO izofinyelela amatekisi afinyelela kwangu-5,500 ukuze abonise ukukhangisa phezulu, okwamanje amele ingxenye yemakethe engaphezu kuka-65% yawo wonke amatekisi aphezulu edolobheni.
Ngobambiswano lwazo, izinkampani ngokuhlanganyela zizokala inethiwekhi yezikhangiso zezimoto eziphezulu zedijithali ezimakethe eziphezulu zase-US, Latin America kanye nase-Europe ngenhloso yokufinyelela ezibukweni ezisebenzayo ezingaphezu kuka-20,000 emhlabeni jikelele. Ngaphezu kokukhulisa usayizi wenethiwekhi, izinkampani zisebenzisana nobuchwepheshe besizukulwane esilandelayo sokubonisa izimoto ngokugxila ekuzinzeni kanye nedatha yesikhathi sangempela ecebile yabakhangisi nabalingani bedolobha.
“Izibukiso eziphezulu zokukhangisa zamatekisi e-NYC zingase zibe umkhiqizo we-DOOH ogqamile futhi otholakala yonke indawo e-United States,” kusho u-Gabriel Cedrone, oyi-CEO ye-GPO Vallas. "Ngokubambisana kwethu ne-Ara kanye ne-MTBOT, sijabule kakhulu ukuhlanganisa ubuchwepheshe bethu kanye ne-DNA yethu yokusimama ukuze sakhe i-SOMO, uphawu olusha lwenethiwekhi yethu ephezulu yezimoto."
Ngokungafani nezibonisi zokukhangisa ze-OOH ezivamile ezinezindawo ezingaguquki, izibonisi eziphezulu zemoto yedijithali ye-Ara ziwuphawu lomkhakha wesigaba esisha "semidiya ephuma ngaphandle kwekhaya" (MOOH) enika abakhangisi amandla okuhlangabezana nezithameli zabo lapho bekhona. ngengxenye yosuku lwangempela kanye nokukhomba kwe-hyper-local.
Izibonisi ezikhangiswayo eziphezulu zezimoto ziyifomethi yemidiya ezanyiwe yavivinywa ehlinzeka ngokufinyelela okukhulu, imvamisa, kanye nenani.” wengeze u-Jamie Lowe, u-CRO we-SOMO. "Manje ukuba nekhono lokubeka i-GPS, i-geo-targeting, amandla aguqukayo, kanye nekhono lokufaneleka ngokwesimo ezindaweni ezingomakhelwane nasemadolobheni kuvumela abakhangisi ukuthi baqhubeke nokuletha ulwazi lwedijithali emhlabeni wenyama."
Inethiwekhi ephezulu yezimoto zika-Ara isivele isetshenziswa imikhiqizo efana ne-WalMart, i-Starbucks, i-FanDuel, i-Chase, ne-Louis Vuitton. I-GPO Vallas izonciphisa ngokuphindwe kabili imizamo yokuthengisa kumakhasimende ase-US kuyo yonke imikhakha futhi yethule inkundla ephezulu yezimoto kumakhasimende ayo abakhangisi bamazwe ngamazwe. Izinkampani namuhla zimemezela ukuthi imizamo yokuthengisa ye-GPO Vallas yase-US izoholwa yiSikhulu Semali Engenayo kanye nomakadebona wemboni yedijithali uJamie Lowe.
Isikhathi sokuthumela: Sep-23-2024
