Kundawo yokukhangisa ehlala ishintsha, amasu aqanjiwe abalulekile ukuze imikhiqizo ibambe ukunaka kwezithameli eziqondiswe kubo. Elinye isu elinjalo elizuze ukudonsa okuningi ukusetshenziswa kweophahleni lwetekisi izibonisi ze-LED zokukhangisa. Lezi zinkundla eziguquguqukayo azigcini nje ngokukhulisa ukuqwashisa ngomkhiqizo kodwa futhi zifinyelela amakhasimende angaba khona ngendlela eyingqayizivele nenomthelela. Lokhu kusebenza kahle kuboniswa ukuqashelwa kwakamuva komkhankaso we-Firefly kanye ne-PJX Media's Cash App, othole Indondo Yesiliva Kumiklomelo Yango-2024 Ye-Out of Home Media Planning. Lokhu kuhlonishwa kugqamisa umthelela omude imikhankaso yokukhangisa kwesikrini se-LED esisophahleni lwamatekisi esinawo endaweni yesimanje yokumaketha.
Izibonisi ze-LED ezisophahleni lwamatekisiziye zashintsha indlela amabhrendi axhumana ngayo nabathengi. Njengoba zibekwe kahle ophahleni lwamatekisi, lezi zikrini zedijithali kunzima ukuziba, okuzenza zibe indawo ekahle yokukhangisa okunomthelela omkhulu. Imibala egqamile nemifanekiso eguquguqukayo idonsa ukunaka kwabahamba ngezinyawo nabashayeli, ishiye umbono ongenakulibaleka. Njengoba izindawo zasemadolobheni ziya ziminyene, izindlela zokukhangisa ezivamile zivame ukuba nzima ukuze zivelele. Kodwa-ke, ukuhamba kwamatekisi kuhlanganiswe nemvelo edonsa amehlo yezibonisi ze-LED kuqinisekisa ukuthi imikhiqizo ingafinyelela izethameli ezihlukene ezindaweni ezahlukene.
Ukuphumelela komkhankaso we-Firefly kanye ne-PJX Media's Cash App kuwubufakazi bokusebenza ngempumelelo kwale ndlela yokukhangisa. Ngokusebenzisa amandlaophahleni lwetekisi izibonisi ze-LED, umkhankaso ukwazile ukuthola ukubonakala okubalulekile ezimakethe ezibalulekile zasemadolobheni. Ukwenziwa kobuhlakani komkhankaso, kuhlanganiswe nokubekwa kwamasu, kwenze i-Cash App yakwazi ukuxhumana nabasebenzisi abangase babe abasebenzisi ngendlela ukukhangisa okuvamile okungakwazi ngayo. Umklomelo Wesiliva kuma-Out of Home Media Planning Awards ka-2024 awubonanga nje kuphela ubuhlakani bomkhankaso, kodwa uphinde wagqamisa ukubaluleka okukhulayo kokukhangisa kwe-Digital Out of Home (DOOH) kungxube yokumaketha.
Enye yezinzuzo eziyinhloko zeitekisi ophahleni lwe-LED ukukhangisayikhono layo lokuletha okuqukethwe kwesikhathi sangempela. Ngokungafani namabhodi amabhodi amile, lezi zibonisi zedijithali zingabuyekezwa khona manjalo, okuvumela amabhrendi ukuthi alungise imilayezo yawo ngokusekelwe esikhathini sosuku, indawo, noma imicimbi yamanje. Lokhu kuvumelana nezimo kuvumela abakhangisi ukuthi bahlanganyele nababukeli babo ngendlela ehambisana kakhulu nefika ngesikhathi. Isibonelo, phakathi nehora lokujaha, umkhankaso ungagxila ekuphromotheni okunikezwayo okukhethekile noma amasevisi abhekelela ochwepheshe abamatasa, kuyilapho kusihlwa ungashintshela kumilayezo eqondise impilo yasebusuku nokuzijabulisa.
Ukwengeza, ukufaka ubuchwepheshe kuukukhangisa kophahla lwamatekisiivula izindlela ezintsha zokuxoxisana. Ngokukhula kwezinhlelo zokusebenza zeselula namakhodi e-QR, imikhiqizo ingakhuthaza izethameli ukuthi zihlanganyele ngokushesha. Isibonelo, itekisi ebonisa isikhangiso se-Cash App ingase itshele abadlulayo ukuthi baskene ikhodi ye-QR ukuze bathole iphromoshini ekhethekile, ikhulise ukuqwashisa ngomkhiqizo nokutholwa komsebenzisi. Leli zinga lokuzibandakanya aligcini nje ngokukhulisa ukusebenza kahle kwemikhankaso yezikhangiso, kodwa futhi likhuthaza ukuxhumana okujulile phakathi kwemikhiqizo nezithameli zabo.
A s indawo yokukhangisa iyaqhubeka nokuvela, ukubalulekaophahleni lwetekisi izikrini zokukhangisa ze-LEDayikwazi ukweqisa. Umkhankaso we-Firefly kanye ne-PJX Media's Cash App uhlonishwe kuma-Out of Home Media Planning Awards ka-2024, okubonisa amandla ale ndlela yokwenza umthelela. Njengoba imikhiqizo ifuna izindlela ezintsha zokubandakanya abathengi, inhlanganisela yokuhamba, ukubonakala nokusebenzisana okunikezwa izikrini ze-LED ezisophahleni lwetekisi ngokungangabazeki zizodlala indima ebalulekile ekulolongeni ikusasa lokukhangisa kwangaphandle.
impumelelo yomkhankaso weCash App ikukhombisa ngokusobala lokhoophahleni lwetekisi izibonisi ze-LED zokukhangisazingaphezu nje kokudlula izitayela, kodwa ziyithuluzi elinamandla kuzikhali zesimanje zabadayisi. Njengoba siqhubekela phambili, sizojabula ukubona ukuthi amabhrendi aqhubeka kanjani nokusebenzisa le ndlela eguquguqukayo ukuze bakhe ukuzizwisa okukhumbulekayo nokuphumelelayo kokukhangisa.
Isikhathi sokuthumela: Dec-07-2024
