Esimweni sokukhangisa esishintsha njalo, amasu amasha abalulekile ukuze imikhiqizo idonse ukunaka kwezilaleli zayo eziqondiwe. Elinye isu elinjalo elithole ukuthandwa okukhulu ukusetshenziswa kweizibonisi zezikhangiso ze-LED ezisophahleni lwamatekisi. Lawa mapulatifomu ashukumisayo awagcini nje ngokukhulisa ulwazi lomkhiqizo kodwa futhi afinyelela amakhasimende angaba khona ngendlela eyingqayizivele nenomthelela. Lokhu kusebenza kahle kuboniswa ukuqashelwa kwakamuva komkhankaso we-Firefly kanye ne-PJX Media's Cash App, owathola i-Silver Award kuma-2024 Out of Home Media Planning Awards. Lo mklomelo uqokomisa umthelela omkhulu onayo imikhankaso yokukhangisa isikrini se-LED esiphahleni samatekisi endaweni yokumaketha yesimanje.
Izibonisi zezikhangiso ze-LED ezisophahleni lwamatekisiziye zashintsha indlela imikhiqizo exhumana ngayo nabathengi. Njengoba zitholakala kakhulu ophahleni lwamatekisi, lezi zikrini zedijithali kunzima ukuzishaya indiva, okwenza zibe yindawo efanelekile yokukhangisa okunomthelela omkhulu. Imibala egqamile nezithombe ezishintshayo zidonsa ukunaka kwabahamba ngezinyawo nabashayeli, okushiya umbono okhumbulekayo. Njengoba izindawo zasemadolobheni ziya ngokuya zigcwala, izindlela zokukhangisa zendabuko zivame ukuba nzima ukugqama. Kodwa-ke, ukuhamba kwamatekisi kuhlangene nesimo sokuheha amehlo kwezibonisi ze-LED kuqinisekisa ukuthi imikhiqizo ingafinyelela izithameli ezahlukene ezindaweni ezahlukene.
Impumelelo yomkhankaso we-Firefly kanye ne-PJX Media's Cash App iwubufakazi bokusebenza kahle kwale ndlela yokukhangisa. Ngokusebenzisaizibonisi ze-LED ezisophahleni lwetekisi, lo mkhankaso ukwazile ukuthola ukubonakala okuphawulekayo ezimakethe ezibalulekile zasemadolobheni. Ukusebenza kobuciko komkhankaso, kuhlanganiswe nokubekwa kwamasu, kwenze i-Cash App yakwazi ukuxhumana nabasebenzisi abangaba khona ngendlela ukukhangisa kwendabuko okungenakukwazi ngayo. Umklomelo Wesiliva Emiklomelo Yokuhlela Abezindaba Abangaphandle Kwasekhaya ka-2024 awuzange nje uqaphele ubuciko bomkhankaso, kodwa futhi wagcizelela ukubaluleka okukhulayo kokukhangisa kwe-Digital Out of Home (DOOH) engxubeni yokumaketha.
Enye yezinzuzo eziyinhloko ze-isikhangiso se-LED sophahla lwetekisiyikhono layo lokuletha okuqukethwe ngesikhathi sangempela. Ngokungafani namabhodi okukhangisa angaguquki, lezi zibonisi zedijithali zingabuyekezwa ngokushesha, okuvumela imikhiqizo ukuthi ihlele imiyalezo yayo ngokusekelwe esikhathini sosuku, indawo, noma ngisho nemicimbi yamanje. Lokhu kuguquguquka kuvumela abakhangisi ukuthi bahlanganyele nezithameli zabo ngendlela efanele futhi ngesikhathi esifanele. Isibonelo, ngesikhathi sehora lokujaha, umkhankaso ungagxila ekukhuthazeni okunikezwayo okukhethekile noma izinsizakalo ezinakekela ochwepheshe abamatasa, kanti kusihlwa ungashintshela emilayezweni ehlose impilo yasebusuku kanye nokuzijabulisa.
Ngaphezu kwalokho, ukufaka ubuchwepheshe kuukukhangisa ophahleni lwamatekisikuvula izindlela ezintsha zokuzibandakanya. Ngokukhula kwezinhlelo zokusebenza zeselula namakhodi e-QR, izinhlobo zingakhuthaza izethameli ukuthi zihlanganyele ngokushesha. Isibonelo, itekisi ebonisa isikhangiso se-Cash App ingase ikhuthaze abadlulayo ukuthi baskene ikhodi ye-QR ukuze bathole ukukhushulwa okukhethekile, okwandisa ukuqwashisa ngomkhiqizo kanye nokutholwa kwabasebenzisi. Leli zinga lokuzibandakanya aligcini nje ngokukhulisa ukusebenza kahle kwemikhankaso yezikhangiso, kodwa futhi likhuthaza ukuxhumana okujulile phakathi kwezinhlobo nezithameli zazo.
Njengoba isimo sokukhangisa siqhubeka nokukhula, ukubalulekaizikrini zokukhangisa ze-LED ezisophahleni lwamatekisiAkunakweqiswa. Umkhankaso we-Firefly kanye ne-PJX Media we-Cash App waqashelwa kuma-2024 Out of Home Media Planning Awards, okubonisa amandla ale ndlela yokwenza umthelela. Njengoba izinkampani zifuna izindlela ezintsha zokuheha abathengi, inhlanganisela yokuhamba, ukubonakala kanye nokusebenzisana okunikezwa yizikrini ze-LED ezisophahleni lwamatekisi ngokungangabazeki kuzodlala indima ebalulekile ekwakheni ikusasa lokukhangisa kwangaphandle.
impumelelo yomkhankaso we-Cash App ikhombisa ngokusobala ukuthiizibonisi zezikhangiso ze-LED ezisophahleni lwamatekisiakugcini nje ngokuba yimfashini edlulayo, kodwa kuyithuluzi elinamandla emkhakheni wezokukhangisa wanamuhla. Njengoba siqhubekela phambili, sizojabula ukubona ukuthi imikhiqizo iqhubeka kanjani nokusebenzisa le ndlela enamandla ukudala okuhlangenwe nakho kokukhangisa okukhumbulekayo nokuphumelelayo.
Isikhathi sokuthunyelwe: Disemba-07-2024
