Ukubamba ukunaka kwabathengi kuyinto eyodwa. Ukugcina lokho kunaka nokukuguqula kube yisenzo yilapho inselelo yangempela yabo bonke abathengisi ilele khona. Lapha, uSteven Baxter, umsunguli kanye ne-CEO yenkampani yezimpawu zedijithaliI-Mandoe Media,wabelana ngemininingwane yakhe emandleni okuhlanganisa umbala nokunyakaza ukuze athwebule, asekele futhi aguqule.
Izimpawu zedijithalingokushesha isibe yithuluzi elibalulekile ekukhangiseni komkhiqizo, ihlinzeka ngenye indlela engabizi kakhulu, ephumelelayo nenamandla kunezimpawu eziphrintiwe zendabuko. Ngocwaningo olubonisa ukuthi ukuboniswa kwedijithali kungakhuphula ukuthengiswa okumaphakathi kufika kumaphesenti angama-47, akumangazi ukuthi amabhizinisi amukela lobu buchwepheshe.
Isihluthulelo sokukhulisa amandla okuthengisa usekuqondeni i-psychology ngemuva kwalokho okudonsa ukunaka, okusimamisa intshisekelo kanye nokugqugquzela isenzo. Nakhu ukucutshungulwa kwamaqhinga engqondo wonke umakethi okufanele awasebenzise ukuze akhe izimpawu zedijithali ezinomphumela ophezulu oguqula ukunaka kube ukuthengisa.
Amandla ombala
Umbala awugcini nje ngobuhle. KuIPsychology Yendlela Ukumaketha Okubamba Ngayo Ukunaka Kwethu, umbhali, isikhulumi kanye noprofesa e-Hult International Business School kanye ne-Harvard University School for Continuing Education,UDkt Matt Johnsoniphakamisa ukuthi umbala uyisiqalo esingokwengqondo esithonya umbono nokwenziwa kwezinqumo: “Ubuchopho ngokwemvelo buchemile ukuze bugxile ezintweni ezihluke kakhulu. Kungakhathaliseki ukuthi kumhlophe uma kuqhathaniswa nokumnyama noma into emile phakathi nokunyakaza, ukugqama kuqinisekisa ukuthi into ebonakalayo iyagqama.” Lokhu kuqonda kubalulekile ekwenzeni izimpawu zedijithali ezidonsa ukunaka, ikakhulukazi ezindaweni eziminyene noma ezimatasa.
Imibala ehlukene iveza imizwa ehlukene. Okuluhlaza okwesibhakabhaka, isibonelo, kuhlotshaniswa nokwethembana nokuzinza, okwenza kube indawo yokuya ezikhungweni zezimali nemikhiqizo yezempilo. Ngakolunye uhlangothi, elibomvu libonisa ukuphuthuma nothando, yingakho livame ukusetshenziselwa ukuthengisa nokukhushulwa kwemvume. Ngokuhlanganisa amasu ngombala, abathengisi bangakwazi ukuvumelanisa izimpawu zabo nobunikazi bemikhiqizo yabo kuyilapho beqondisa imizwelo yamakhasimende ngobuqili.
Amathiphu asebenzayo:
- Sebenzisa imibala egqame kakhulu yombhalo nengemuva ukuze uthuthukise ukufundeka nokubonakala.
- Qondanisa imibala nemizwelo noma izenzo ofuna ukuzivusa – okuluhlaza okwesibhakabhaka ngokuthembana, okubomvu ngokuphuthuma, okuluhlaza okotshani eco-consciousness.
Ukwakha ucingo oluqinile esenzweni
Uphawu olukhangayo lubalulekile, kodwa ubuhle ngeke buqhube ukuthengisa bubodwa. Zonke izimpawu ezinhle zedijithali kumele nazo zithuthukiswe ukuze kuqhutshekwe nesenzo nge-call-to-action enkulu (CTA). Umlayezo ongacacile njengokuthi "Kuhle kakhulu ngekhofi namuhla!" ingase idonse ukunaka okuthile kodwa ngeke iguqule ngempumelelo njengesitatimende esiqondile, esingasetshenzwa.
I-CTA eqinile kufanele icace, iphoqelele futhi iphuthume. Enye indlela ephumelelayo ukungena emgomeni wokushoda. Ku Izindlela Ezi-4 Zokusebenzisa Ukushoda Ukunxenxa Nokuthonya: Ungakwenza kanjani ukukhetha kube okufiselekayo noma okukhangayo ngokwenza kube yindlala,UDkt Jeremy Nicholsonichaza ukuthi amaqhinga okushoda, njengokushoda okucatshangwayo, isidingo esikhulu namathuba ayingqayizivele noma esikhathi esilinganiselwe, angenye yezindlela eziphumelela kakhulu zokuqhuba isenzo samakhasimende.
Ngokwakha umuzwa wokuphuthuma, ukuduma noma ukuhluka, amakhasimende maningi amathuba okuthi athathe isinyathelo ngokushesha, esaba ukuthi angase aphuthelwe. Isibonelo, i-CTA efana nokuthi "Kusele amahlanu kuphela kule ntengo - yenza manje!" iphoqa kakhulu ukwedlula umusho ojwayelekile njengokuthi “Zitholele eyakho manje.”
Nakuba ibaluleke kakhulu i-CTA, kubalulekile ukuthi ungadlali ngokweqile amaqhinga okushoda. Ukusebenzisa ngokweqile imishwana efana nokuthi "Usuku olulodwa kuphela!" kungaholela ekungabazeni futhi kunciphise ukwethemba umkhiqizo wakho. Ubuhle bezimpawu zedijithali ukuguquguquka kwayo - ungakwazi ukubuyekeza kalula ama-CTA ukuze abonise izinguquko zesikhathi sangempela futhi ugcine ubuqiniso.
Ukubamba ukunaka ngokunyakaza
Ngokombono wesayensi yokuziphatha, ukunyakaza kuvame ukukhombisa ingozi engaba khona noma ithuba, ngakho ngokwemvelo kubamba ukunaka. Uma kubhekwa ukuthi ubuchopho bethu bufakwe ngokuqinile ngale ndlela, okuqukethwe okuguquguqukayo okuhlanganisa ividiyo, izithombe ezinyakazayo neminye imiphumela iyithuluzi elinamandla ngendlela emangalisayo lezimpawu zedijithali. Iphinde ichaze ukuthi kungani izimpawu zedijithali zidlula izimpawu zendabuko ngaso sonke isikhathi.
Isayikholoji yokuziphatha iyakusekela lokhu, igqamisa indlela okubonwayo onyakazayo akuthathi ngayo kuphela ukunaka kodwa futhi ithuthukisa ukugcinwa ngokubandakanya okuthandwayo kwababukeli kokulandisayo nesenzo. Ukufaka izinto ezigqwayizayo ezifana nombhalo oskrolayo, iziqeshana zevidiyo, noma ukuguqulwa okucashile kungaqondisa ngempumelelo ukubuka kwekhasimende emilayezweni eyinhloko.
Lokhu kungase kuzwakale kuyinkimbinkimbi, kodwa iqiniso liwukuthi izimpawu zedijithali zihamba phambili ekwenzeni lokhu kube lula ukukwenza.Izimpawu zedijithaliAmathuluzi e-AI avumela amabhizinisi ukuthi afake uhla lwemiphumela ehlukene eyenza izibonisi zabo zingakwazi ukuziba ngaphandle kokudinga ukukhokha abaklami bezithombe ababizayo. Leli khono lokudala nokushintsha izibonisi zedijithali ngaphakathi kwamaminithi futhi lenza kube lula kakhulu ukubona ukuthi yini esebenzayo nengasebenzi, okuvumela amabhrendi ukuthi enze kangcono imilayezo yawo ngokuhamba kwesikhathi futhi athole ukuthi yini ngempela edonsa ukunaka kwamakhasimende.
Indlela yokusebenzisa ukunyakaza ngokuphumelelayo:
- Gxila ekunyakazeni okushelelayo, okunenjongo kunokugqwayiza okukhulu. Ukunyakaza kakhulu kungaphazamisa noma kukhungathekise ababukeli.
- Sebenzisa ukuguqulwa okuguquguqukayo ukuze ugcizelele ama-CTA noma ugqamise izipesheli.
- Xoxa indaba ngezithombe zakho - abantu bakhumbula ukulandisa okungcono kakhulu kunamaqiniso angawodwa.
Ukwakha izimpawu zedijithali ezinomthelela kuyisayensi nobuciko. Ngokusebenzisa amaqhinga engqondo, ungakhuphula ukumaketha kwakho ukuze uhehe amakhasimende, ulolonge izinqumo futhi uqhubekisele phambili ukuthengisa ngendlela engakaze ibonwe ngaphambili. Uma usuwazi kahle lawa maqhinga, uzobona ukuthi kungani izimpawu eziphrintiwe zendabuko ziba yinto yesikhathi esedlule.
Isikhathi sokuthumela: Dec-12-2024
