Ingqondo ethuthukisa ukuthengisa ngezimpawu zedijithali

Ukuthola ukunaka kwabathengi kuyinto eyodwa. Ukugcina lokho kunaka nokuyiguqula ibe yisenzo yilapho inselele yangempela yabo bonke abathengisi ikhona. Lapha, uSteven Baxter, umsunguli kanye ne-CEO yenkampani yezimpawu zedijithaliI-Mandoe Media,wabelana ngokuqonda kwakhe ngamandla okuhlanganisa umbala nokunyakaza ukuze kubanjwe, kusekelwe futhi kuguqulwe.

Izimpawu zedijithaliisibe ithuluzi elibalulekile ngokushesha ekukhangiseni komkhiqizo, inikeza enye indlela engabizi, ephumelelayo neguquguqukayo esikhundleni sezimpawu eziphrintiwe zendabuko. Njengoba izifundo zibonisa ukuthi ukuboniswa kwedijithali kungakhuphula ukuthengisa okujwayelekile ngamaphesenti afinyelela ku-47, akumangazi ukuthi amabhizinisi ayamukela lobu buchwepheshe.

Isihluthulelo sokwandisa amathuba okuthengisa sisekuqondeni ingqondo engemuva kwalokho okudonsela ukunaka, okugcina isithakazelo futhi okuqhuba isenzo. Nansi incazelo yamaqhinga engqondo wonke umakethi okufanele awasebenzise ukudala izimpawu zedijithali ezinomthelela omkhulu eziguqula ukunaka kube ukuthengisa.

Amandla ombala

Umbala awukona nje ubuhle.Ingqondo Yendlela Ukumaketha Okusidonsela Ngayo Ukunaka, umbhali, isikhulumi kanye noprofesa eHult International Business School kanye naseHarvard University School for Continuing Education,UDkt. Matt Johnsoniphakamisa ukuthi umbala uyisisusa sengqondo esithonya ukuqonda nokwenza izinqumo: “Ubuchopho buthanda ngokwemvelo ukugxila ezintweni ezihluke kakhulu. Kungakhathaliseki ukuthi kumhlophe uma kuqhathaniswa nomnyama noma into engashintshi phakathi kokunyakaza, ukuqhathanisa kuqinisekisa ukuthi into ebonakalayo iyabonakala.” Lokhu kuqonda kubalulekile ekwakheni izimpawu zedijithali ezidonsa ukunaka, ikakhulukazi ezindaweni ezixinene noma ezimatasa.

Imibala ehlukene ivusa imizwa ehlukene. Oluhlaza okwesibhakabhaka, isibonelo, luhlotshaniswa nokwethembana nokuzinza, okwenza kube yinto ethandwa yizikhungo zezimali kanye nemikhiqizo yezempilo. Ngakolunye uhlangothi, obomvu ubonisa ukuphuthuma kanye nothando, yingakho uvame ukusetshenziselwa ukukhushulwa kokuthengisa kanye nokukhishwa kwezimpahla. Ngokufaka umbala ngendlela ehlelekile, abathengisi bangavumelanisa izimpawu zabo nobunikazi bomkhiqizo wabo ngenkathi beqondisa imizwa yamakhasimende ngobuhlakani.

Amathiphu awusizo:

• Sebenzisa imibala egqamile yombhalo nezizinda ukuze uthuthukise ukufundeka nokubonakala.
• Qondanisa imibala nemizwa noma izenzo ofuna ukuzivusa – okwesibhakabhaka umele ukwethembana, obomvu umele ukuphuthuma, oluhlaza umele ukuqaphela imvelo.

Ukwakha ubizo oluqinile lwesenzo

Isibonakaliso esikhangayo ngokubonakalayo sibalulekile, kodwa ubuhle ngeke buqhube ukuthengisa ngokwako. Zonke izimpawu ezinhle zedijithali kumele futhi zilungiselelwe ukuqhuba isenzo ngokusebenzisa ukubizelwa esenzweni okuhle (i-CTA). Umlayezo ongacacile onjengokuthi “Idili elihle kakhulu ngekhofi namuhla!” ungase udonse ukunaka okuthile kodwa ngeke uguqulwe ngempumelelo njengesitatimende esiqondile nesisebenzayo.

I-CTA eqinile kufanele icace, iphoqelele futhi iphuthume. Enye indlela ephumelelayo ukusebenzisa isimiso sokuntuleka. Izindlela Ezi-4 Zokusebenzisa Ukuntuleka Kokukholisa Nokuthonya: Indlela yokwenza ukukhetha kube okufiselekayo noma okukhanga kakhulu ngokukwenza kube yinto encane,UDkt. Jeremy Nicholsonichaza ukuthi amasu okuntuleka, njengokutholakala kwempahla okubonakala kuyindlala, isidingo esikhulu kanye namathuba ahlukile noma alinganiselwe esikhathi, angenye yezindlela eziphumelela kakhulu zokuqhuba isenzo samakhasimende.

Ngokudala umuzwa wokuphuthuma, ukuthandwa noma ukukhetheka, amakhasimende angase athathe isinyathelo ngokushesha, esaba ukuthi angase aphuthelwe. Isibonelo, i-CTA efana nokuthi “Kusele ezinhlanu kuphela ngale ntengo – thatha isinyathelo manje!” inamandla kakhulu kunesisho esijwayelekile esithi “Thola esakho manje.”

Nakuba i-CTA enamandla ibaluleke kakhulu, kubalulekile ukungadlali ngokweqile ngamasu okuntuleka. Ukusebenzisa njalo imishwana efana nokuthi “Usuku olulodwa kuphela!” kungaholela ekungabazeni futhi kunciphise ukwethembana nomkhiqizo wakho. Ubuhle bezimpawu zedijithali ukuguquguquka kwayo - ungabuyekeza kalula ama-CTA ukuze abonise izinguquko zesikhathi sangempela futhi ugcine ubuqiniso.

Ukuheha ukunaka ngokunyakaza

Ngokombono wesayensi yokuziphatha, ukunyakaza kuvame ukukhombisa ingozi noma ithuba elingaba khona, ngakho-ke ngokwemvelo kudonsela ukunaka. Njengoba ubuchopho bethu buhlanganiswe ngale ndlela, okuqukethwe okunamandla okuhlanganisa ividiyo, izithombe kanye neminye imiphumela kuyithuluzi elinamandla kakhulu lezimpawu zedijithali. Kuchaza nokuthi kungani izimpawu zedijithali zidlula izimpawu zendabuko kuzo zonke izindlela.

Isayensi yokuziphatha isekela lokhu, iqokomisa ukuthi izithombe ezinyakazayo azigcini nje ngokudonsela ukunaka kodwa futhi zithuthukisa ukugcinwa kwazo ngokuheha ababukeli ngokuthanda indaba nesenzo. Ukufaka izinto ezinyakazayo njengokuskrola umbhalo, iziqeshana zevidiyo, noma izinguquko ezicashile kungaqondisa ngempumelelo ukubuka kwekhasimende emilayezweni ebalulekile.

Lokhu kungase kuzwakale kuyinkimbinkimbi, kodwa iqiniso liwukuthi izimpawu zedijithali ziphumelela kakhulu ekwenzeni lokhu kube lula ukukwenza.Izimpawu zedijithaliAmathuluzi e-AI avumela amabhizinisi ukuthi afake imiphumela eyahlukene eyenza izibonisi zawo zingakwazi ukungazinaki ngaphandle kokudinga ukukhokhela abaklami bezithombe ababizayo. Leli khono lokudala nokushintsha izibonisi zedijithali ngemizuzu embalwa lenza kube lula kakhulu ukubona ukuthi yini esebenzayo nokuthi yini engasebenzi, okuvumela imikhiqizo ukuthi ithuthukise imiyalezo yayo ngokuhamba kwesikhathi futhi ithole ukuthi yini edonsela ukunaka kwamakhasimende.

Indlela yokusebenzisa ukunyakaza ngempumelelo:

• Gxila ekunyakazeni okubushelelezi nokunenjongo kunokugqwayiza ngokweqile. Ukunyakaza okuningi kakhulu kungaphazamisa noma kukhungathekise ababukeli.
• Sebenzisa izinguquko ezishintshashintshayo ukuze ugcizelele ama-CTA noma ugqamise okunikezwayo okukhethekile.
• Xoxa indaba ngezithombe zakho – abantu bakhumbula izindaba kangcono kakhulu kunamaqiniso ahlukene.

Ukwakha izimpawu zedijithali ezinomthelela kuyisayensi kanye nobuciko. Ngokusebenzisa amaqhinga angokwengqondo, ungaphakamisa ukumaketha kwakho ukuze udonse amakhasimende, uhlele izinqumo futhi uqhubekise ukuthengisa ngendlela ongakaze uyibone ngaphambili. Uma usuwazi kahle lawa maqhinga, uzobona ukuthi kungani izimpawu zendabuko ezinyathelisiwe ziba yinto yesikhathi esidlule ngokushesha.